|Tyler Mazzucco (Indochino), Calgary mayor Naheed Nenshi and Kyle Vucko (Indochino CEO)|
photo via Indochino on Twitter
As may of you may know, Indochino held their second pop-up store some days ago, this time in Calgary, Canada. Just like for their first pop-up store in Vancouver, attendance was pretty impressive. On Facebook alone 641 people registered for the event. As you can see in the pic above, Kyle Vucko was even wearing one of their new paisley shirts, gotta give him credit for pulling off that look.
Judging from the reactions on Twitter and Facebook, the event was received very well. Most people were very happy with the style consultations at the event and I am sure it is reassuring for many to get measured by someone who knows how to do it. One person did complain on Style Forum (single negative opinion I found), because he felt his measurements were messed up when he checked online afterwards. Would be interesting to find out if people who got measured at the pop-up store have a lower remake/alteration rate compared to pure online customers. Another advantage is obviously that you can check the fabrics and styles in person.
|Indochino's shirts on display - photo from Indochino's Facebook stream (click picture for more shots)|
I believe the pop-up store also kept them busy, so we didn't see any big new collection for a while - however, the spring/summer collection should be out soon and I am hoping for some nice surprises (double-breasted suits?).
More pics from the pop-up event: