Are you man enough to measure up?

Are you MAN enough to get measured? Exclusive giveaway tomorrow. Make sure you are on Indochino's mailing list --from Indochino's Facebook account

I'm not quite sure what it is Indochino wants you to measure up, but I guess we will find out tomorrow. Perhaps they want to issue special coupon codes, 1% per inch...

The last "real" collection was the Hendonist Gentlement Collection, extended with a few items recently by the Signatur Collection. Usually, we get the new collections around the 20th, but perhaps Indochino's design mastermind Heikal Ghani had an early inspiration this month? Judging from the survey so far (75 participants), most people would like to see some more suits specifically for work (and less fashion forward). As we are really moving towards colder seasons now, some nice tweed sports jackets would be nice - perhaps even suitable as "outerwear"? I'd also like some more different patterns aside from pinstripes. Furthermore, I'd like my boss to give me a wage increase or pay for one Indochino suit a month (now that would be a nice fringe benefit). Probably none of those wishes will come true, but Indochino surely knows how to keep the excitement up every month and I'm curious to see what we will get tomorrow!

Update:
By now we know what it is all about - a Twitter campaign. If you  follow Indochino on Twitter & tweet a certain slogan, you will get a free measuring tape from Indochino. Why do they do it? The campaign is limited to the US and Canada, thus minimal postage cost are involved (material costs are very low anyway for a tape measure) and there is a chance that the participants generate a buzz on Twitter (Indochino might - but will not imho - become a trending topic, multiplier effect through people making the message visible to their followers, etc). Hoping for the new collection next week then ;)

Indochino Website updates

Today, while checking some coupons for their validity, I realized that Indochino has updated some of their webpages. More specifically, the customization pages are overhauled and now look like the two screenshots below (advanced view and below basic view). While nothing significant was changed, I think the update increased usability and looks very slick (the drawings actually reflect the changes you make, some changes to the Measurement input). I noticed that you can now choose the Blueprint Linings for ALL suits, which is quite cool. There is still no option for "natural shoulders" (see the interview about that) though. Another very interesting option: you can now choose slim fit or traditional fit for the shirts.

A couple of users have reported that you can no longer save changes to your measurements. If that occurs to you, write the Indochino support with your new measurements in case you want to order. 

The updated Measurements

the updated basic view

... and the updated advanced view

Everything else pretty much remains the same, they changed the input field for the coupon codes a bit and you now get a notification, if a coupon has expired (previously just nothing happened). 

What's perhaps more interesting, I heard that Indochino had a board meeting a while ago and I'm curious to see the outcomes. As usual, they are not very transparent about their plans (and why would the be, you might argue) and prefer to surprise their audience - so let's see what they will come up with, I'm really looking forward to mid-August for the new Collection.

Update 06/08/2010: I found an Indochino job offer on the internet that reveals some of the future plans. One focus seems to be on increased interaction with customers via Facebook (and I guess Twitter too, they just recently started replying to people via Twitter). Up until now, they did have Twitter/Facebook pages, but used it as one-way communication only. Read more (and apply) here.

Also, I just ordered a couple of shirts from a local company. They started 12 years ago by hiring an Indian tailor to measure people in a hotel, then get the shirts produced in Thailand. They only ask for 39€ or around 50$, you can choose from all the usual options, perfect fit promise, etc. Let's see how that compares to Indochino, the first disadvantage is that they have delivery times of around 8 weeks compared to 2 weeks or shorter for Indochino.