Indochino Summer 2016: New Collection and Sale!

Summer is here! Indochino's largest and (they claim) boldest collection to date focuses on lightweight summer fabric, lots of colours and unexpected patterns. The following text is based on Indochino's press release. 

"For summer, we created a dynamic and diverse collection that reflects the season’s playfulness. From vibrant jewel tones to fun prints and vintage motifs to a broad range of micropatterns and neutral colors, we have fabrics to suit any occasion or taste. We’ve also significantly increased the depth of our blue fabrics, which has become the signature suiting color for sartorial gentlemen everywhere." - Tom Kearnan, INDOCHINO’s Director of Fashion. 

The Summer 2016 Collection is a versatile ensemble of suits, shirts and separates, representing the latest colors and patterns in a variety of summer fabrics, including cotton, linen and wool-linen as well as lighter weight wool. An extensive range of patterned silk ties and pocket squares complete the collection.

The inspiration of the Summer 2016 Collection were three themes designed to perfectly reflect the season’s relaxed and colorful spirit:

Island Life 

Inspired by the mid-century style of Cuba, island life enhances the traditional by incorporating bolder, brighter and bigger prints, fun patterns, and softer, washed out colors into a selection of suits and shirts. Island life is a relaxed vision of life - it’s about the ease of dressing whilst looking fashionable.

New Nautical 

The new nautical brings a boldness to the collection with vibrant cotton suits in emerald, burgundy and lake blue shades, and brightly patterned shirts. The lighter-weight fabrics work perfectly as a suit or playfully deconstruct into separates.

World Traveler 

The world traveler is a look for everyone. Summer neutrals, fresh colors and fun micropatterns will thrive in any setting, ensuring that any man can easily transition between his professional and personal life.

As you can see, Indochino is pushing very much for the "bigger and better than ever" message here. In the next few weeks we will see quite a few news regarding new fit options, more fabric selection and many more customisation options. 

Don't forget some of the new suits are already on sale. You can use the coupon code SUMMER16 to get up to 50% off. 

Huge News: Indochino to receive $30 Million investment!

So you might have heard about it on the news: Something huge happened at Indochino. We all know they are all about growth and have been quite since the start. They have been taking on a new CEO, Drew Green, a while ago and now the great news have arrived: Chinese Dayang group is investing $30 million. Indochino has received considerable investment (totalling around $17 million) before, but $30 million is clearly a new category.

Indochino Red Carpet Sale: Up to 50% off

These days, not week (or even a couple of days, really) passes without another Indochino sale. We had blue suits just a day ago, today we got the Red Carpet Event with suits and shirts up to 50% off and starting at just $400. $400, this seems to be kind of the magic number at the moment and if you think about it, it's a very decent price for a custom suit. The selection is good too. I counted 64 suits and blazers in this massive sale and then stopped counting as there are a couple of more rows of items including vests & shirts. 

Red Carpet Sale:

--> Indochino Red Carpet Sale. Coupon code: HOLLYWOOD. Use at checkout. 

Into The Blue: Up to 50% off

As part of their surprise sales, Indochino is having a 50% sale on a ton of blue suits. As blue suits are basically my favourites, I believe this is a great sale! Prices start at $400 but you get a better value-for-money deal if you spend $419 and get one of the premium suits that are usually $699. There is a dedicated landing page for the suits on offer, so you can easily have a look right here: Into The Blue.

What else do you need? A coupon code: BLUE2016. Ends Midnight of the 24th of February, 2016. 

Indochino Spring 2016 and what inspired their new CEO

Indochino dropped their 2016 spring collection, inspired by the Mediterranean, a while ago and all is set for further growth in 2016. The big goal is to deliver more than one million (!) suits by 2020. Drew Green, new Indochino CEO and his team are the ones to make it happen. Fabric choice will be increased significantly, more brick-and-mortar stores will be built, new markets will be entered. Japan is one of the most interesting ones, according to Drew Green. 

As for the collection, the selection doesn't seem as "curated" as in previous years - sure, there are great fabrics, but I miss the lookbook and some content around the whole collection. The suits are all priced between $699 and $799, so not cheap, but there are regular deals around, so watch this space. 

--> The INDOCHINO Spring 2016 Collection:

http://www.anrdoezrs.net/links/7187767/type/dlg/http://www.indochino.com/collection/spring-2016

There is actually one right now, but it's for the Essential Suits. You can get one for $400 instead of $499 by using the coupon code OWNIT at checkout. 

Sources:

https://www.biv.com/article/2016/2/indochino-ceo-drew-green-inspired-journey/

http://www.techvibes.com/blog/indochino-hires-former-kit-and-ace-executive-as-vp-of-technology-2016-01-28

Indochino January Clearance Sale: Up to 70% Off

We know how it is with those sales. Up to 70% off - sounds great, doesn't it? But it's the little "up to" that really makes the experienced shopper wary. The situation is not really different in the case of Indochino. Everyone in marketing learned through A/B testing or simply experience that a headline with "70% off" works better than "30% off". 

Problem is, there needs to be at least one item that you can discount by that much without lowering your profit margins too much. So, when Indochino sent out a newsletter announcing the new sale a few days ago I decided to take a closer look for you guys - so you what you can get before you have to look through the whole inventory on Indochino.com.

The result: Not too bad. 

What's really 70% off?

The items that are really discounted by 70% during the current Indochino clearance/sale are items like ties, bow ties, cufflinks and tie clips. There are a few knit ties that look fine, but fit best with a lightweight summer suit. The tie clips are kind of novelty tie clips with a moustache or a mountain as a motive. Not saying these are necessarily bad, just not a safe choice. Not much of a financial risk at $12 of course. 

Check the 70% off items out here. 

Code: CLEARANCE

What's 50% off?

I'd have asked "What's 60% off" but there isn't anything, so 50% is the next best discount you can get. This is also the segment with some of the most interesting items and the one product that Indochino is still most famous for: Suits. And really cool ones too. I saw a nice Gray Glen Plaid Suit (100% Merino Wool, 275g medium weight fabric) for $375 instead of $749. This is one of their premium suits, comes with obviously nice fabric and a number of high quality components such as Helsa shoulder pads, BWF collar felts, etc. I researched a bit, these are actually really considered good quality. 

Check the 50% off items here.

Code: CLEARANCE

What's 30-40% off?

Again, suits and blazers mostly. I don't know why none of the blazers made it into the 50% off category, but they are all 30% off. Good selection too. 

Check the 30-40% off items here.

Code: CLEARANCE

Ends Tonight: 16 Indochino Suits for $416

Well, well, well. Another week, another Indochino deal in my mailbox. 16 suits for $419 (they'd usually cost $699 - $799) - that doesn't sound too bad, does it? Quite a few suits are eligible for the deal, all of them visible if you check the New Arrivals section on Indochino (you can check it here). 

My favourite is probably the Deep Navy Blue Twill Suit pictured below. Super 130s, deep blue, 100% wool.

What do you need for the deal?

Indochino 2016: Sales & More Stores

Hello dear readers,

it's been a while, I hope you all enjoyed your holidays and got back to work alright. So, 2016 it is. What can we expect from Indochino in the new year? As already mentioned in previously, Indochino got a new CEO and his sight is set on growth: More brick-and-mortar stores, possibly a RTW Collection and much more that we don't know about yet. There were already rumours about more casual Indochino wear a couple of years ago, if I remember right cardigans were on top of the agenda then and it seems to be a choice that makes sense, together with socks, t-shirts and maybe even shoes? 

What do you think, would you buy your RTW items from Indochino?

One other thing we can tell for sure already: Indochino is not slowing down when it comes to sales. At this point I'd even say: Don't buy from Indochino unless there is a sale, so check back regularly for updates. As with most deals, please be aware of two main points:

1. Available items are limited - stock is not unlimited
2. The sales are not constant - the coupon codes have limited validity

January Clearance:

The January Clearance offers up to 50% off on suits, shirts and accessories. It's worth taking a look at the Sales Page to see if there is anything you'd like. There are still a few of the heavier fabrics such as flannel or twill, so if you still need a winter suit or if you are planning ahead for next winter, you might be in for a bargain. Luckily, there are not just the novelty suits on sale, it's all wearable stuff! 

--> January Clearance

Coupon Code: HELLO2016

Essential Suits for $399 and Premium Suits for $499:

Also not a bad sale. It's been available before and it's an excellent opportunity to grab a nice Essential or Premium suit.

--> Essential & Premium Sale

Coupon Code: BASICS