We know how it is with those sales. Up to 70% off - sounds great, doesn't it? But it's the little "up to" that really makes the experienced shopper wary. The situation is not really different in the case of Indochino. Everyone in marketing learned through A/B testing or simply experience that a headline with "70% off" works better than "30% off".
Problem is, there needs to be at least one item that you can discount by that much without lowering your profit margins too much. So, when Indochino sent out a newsletter announcing the new sale a few days ago I decided to take a closer look for you guys - so you what you can get before you have to look through the whole inventory on Indochino.com.
The result: Not too bad.
The items that are really discounted by 70% during the current Indochino clearance/sale are items like ties, bow ties, cufflinks and tie clips. There are a few knit ties that look fine, but fit best with a lightweight summer suit. The tie clips are kind of novelty tie clips with a moustache or a mountain as a motive. Not saying these are necessarily bad, just not a safe choice. Not much of a financial risk at $12 of course.
Check the 70% off items out here.
What's 50% off?
I'd have asked "What's 60% off" but there isn't anything, so 50% is the next best discount you can get. This is also the segment with some of the most interesting items and the one product that Indochino is still most famous for: Suits. And really cool ones too. I saw a nice Gray Glen Plaid Suit (100% Merino Wool, 275g medium weight fabric) for $375 instead of $749. This is one of their premium suits, comes with obviously nice fabric and a number of high quality components such as Helsa shoulder pads, BWF collar felts, etc. I researched a bit, these are actually really considered good quality.
Check the 50% off items here.
What's 30-40% off?
Again, suits and blazers mostly. I don't know why none of the blazers made it into the 50% off category, but they are all 30% off. Good selection too.