2012 was an eventful year for Indochino. Below you find my personal Top 10, a collection of the 10 things I liked most about Indochino in 2012. What did you like (or dislike) about Indochino - agree with some of the points I mentioned or would your Top 10 list look completely different?
- Introduction of Digital Cutting
A great investment to ensure better consistency on repeat purchases. Not yet perfect, but a huge improvement.
- The Indochino Traveling Tailor
Originally started in 2011, but perfected in 2012 the Traveling Tailor brings an Apple-like shopping experience to cities across US and Canada. It will be interesting to see how the concept will be used in 2013. Fingers crossed for Europe!
- Upgraded Suit Components
From silky Bemberg lining to high quality BWF collar felts, Helsa shoulder pads and Freudenberg interlining. Upgrades everywhere and not just for the premium collections.
- Double-Breasted Suits available again
It took a while, but finally this feature became available again. A great look!
- The Modern Linen Collection
Somehow the summer collections are always my favourite Indochino collections. I love those light linen fabrics and this year they really had some strong colours.
- Cutaway Collars for shirts available
Often wished for by many customers, this was finally made available in early 2013. Calls for a bigger tie knot than the usual 4-in-hand.
- Thomas Mason Fabrics introduced for shirts
A somewhat controversial move as prices for these shirts increased quite a bit, but it's hard to argue with the virtues of great fabrics.
- Vincero Suits and Reda Fabrics
While the Vincero collection was already introduced in 2011, I felt like it only really took off in 2012. Suddenly it made sense to spend more than $400 on an Indochino suit.
- Friday Happy Hour Deals
A great chance to pick up deals - very often these deals cover the obviously slow moving items, but there are real gems to be found.
- Website Update
Usability on Indochino's website is great across platforms and devices. The most recent update added some missing information and now greatly showcases their products and customisation options.