Indochino today released a new video (see above and Facebook) - a message from the founders, Kyle Vucko and Heikal Gani. They covered three topics:
- Digital Cutting
- Ready-To-Wear Packing
- Traveling Collection Insights (bigger/longer boxes, less wrinkles)
Digital Cutting aka. "consistency, consistency, consistency"
I had been very outspoken about this in the past and I had seen it as THE one point where Indochino needed to improve - I am talking about consistency. Previously, there was this margin of error that could make suits come out slightly different, even if you didn't change any of your measurements. I am very happy to learn that this risk has now been eliminated. Indochino is using state of the art technology to digitally map your patterns and cut them with lasers. They are using Gerber machines and I have heard they are the best you can get for this job.
What this means for customers: Once you get the fit right - follow the guide - you can now be sure your suits will fit exactly the same way. Yes, you might need some alterations on your first suit, or perhaps even a remake - but patience pays off for the next orders. I really believe this is a huge step forward.
The Traveling Collection
I had been writing about it before (and I also ordered the Navy Traveler Suit) and I think the Traveling Collection is pretty cool - lots of pockets (don't use them for heavy stuff), one even especially for touchscreens, zippers, earphone ports, teflon-coated fabrics...pretty innovative! There has been quite a lot of cool stuff coming from Indochino lately anyway, I enjoy the new outerwear (write-up here) too - they have upgraded their fabrics compared to last year, so this time the outerwear should be suitable for colder climates too.
 |
| Traveling Collection features |
4 comments:
I think we have to give credit where credit is due. The new collections, outerwear, and now finally the manufacturing process improvements we have all been harping on. Couple that with reemergence of coupons (oct shirts) and I have to say is damn near 180 degree swing from when the criticisms were piling up a few months ago. I think the Vincero collection would have benefitted from coming after this update in terms of sequence but you can’t question the buzz factor that the Tuesday updates generate. As a frequent customer I would wager we’re still a fair bit away from the total bliss from today video but even my most skeptical side must admit these guys are doing the right things and that means everything. And if they are willing to make a video promising we will feel the results of these improvements while continuing to “put their money where their mouth is” (i.e. Perfect Fit Promise) you have to respect that. Not to sound like a fan boy but I think IC just separated the men from the boys.
Awesome news from IC. The innovations keep on coming. This gives me more confidence ordering from them in the future.
On another note, I wonder what happened to today's product release.
fully agree, huge step forward! product release (4 new linings) got postponed to y'day ;)
They have improved in a number of important areas, I agree. Really nice to see them moving in the right direction, I love the digital cutting!
Post a Comment