Steve Nash invests in Indochino and gets his own Collection - Introducing the Steve Nash Collection

Wednesday, October 26, 2011

Steve Nash prancing around in one of his new suits
Indochino promised us their biggest collection to date and in a way, it is true - it is their biggest collection, because Steve Nash might just be their biggest (as in tallest) model to date. I assume you all know Steve Nash, the Canadian basketball star. He is also an investor in Indochino (introduced to the company via Jeff Mellett, another Indochino investor) and today he got his own collection, the Steve Nash Collection

It's a clever marketing move by Indochino, using a strong Canadian testimonial for their brand. There had been a cooperation between Nash and Indochino before, for a charity and featuring the Showdown In Chinatown suit. I don't know if Steve Nash is perceived as a style icon by the general public, but he surely seems to have the necessary enthusiasm for suits. Here is what Mr Nash himself has to say about the collection:
“I have a huge passion for men’s apparel and brands that are innovative,” said Nash. “So, it is extremely exciting for me to be a part of a brand like Indochino and to have the opportunity to design my own signature collection with them.” (source: http://www.techvibes.com/blog/steve-nash-invests-in-and-launches-his-own-suit-collection-with-indochino-2011-10-25)
The Steve Nash Collection consists of 6 new suits, 4 new ties, a selection of pocket squares and 3 new cufflinks. As for the suits, standout features include:
  • Nailhead fabrics (4 different colors, all 100% Merino Wool)
  • Prince of Wales fabric (100% Merino Wool)
  • Glen Plaid fabric (100% Merino Wool)
  • colored collar felts (matching the suit color) 
  • special polka dots linings (available in 4 colors)
Prices range from 499$ for the 2-piece suits to 579$ for the 3-piece suits, ties are 49$ each, pocket squares and cufflinks are 39$ a piece.
The new suits are mostly pretty versatile with a twist (nailhead). Available in blue, brown, charcoal and gray the nailhead suits don't have any fancy plaid or striped patterns and can be worn with a number of ties and shirts - and pocket squares, if you want to. If you already have your standard navy and charcoal suit in your wardrobe, a nailhead version might be a nice addition - the brown one also looks great, surely makes you stand out from the crowd, especially on a closer look.

My personal favorite however is the Gray Glen Plaid Suit. Just like all other suits in this collection it is made from 100% Merino Wool and it has a bit of a rougher look to it, perfect for the late fall/winter weather in my opinion - I ordered this one, with pants cuffs, think it goes well with fabric and style. To see an overview of all the new suits and some more details on the collection go here.
As mentioned, there is also a number of pocket squares and ties available, see below for an overview.


Overall, an interesting new collection - I personally don't care much about who designed or models for Indochino, but the collection itself is pretty cool - I like the nailhead fabrics and the glen plaid a lot, the pocket squares and ties are interesting, but a tad expensive (as usual). Overall, Indochino has had some great releases lately and their updated production process (digital cutting) was also a huge step forward. Pity I am not in Vancouver, I would love to go go to their pop-up store - as a tailor measures you there, the risk of having wrong measurements is basically terminated.

Last but not least, there is also a Facebook Competition (value: 4000$)
https://www.facebook.com/indochino?sk=app_161033847281768

...by the way

I did some research on Steve Nash and men's style and Indochino is actually not his first time as a suit model. According to an article on guyism.com, Mr Nash already modelled for Sears back in 1996 - with limited success - guyism.com lists him as number 2 of the 25 worst NBA draft suits of all-time. However, Steve Nash's interest in (and sense for) men's fashion has surely increased since then.

Steve Nash modelling for Sears in 1996
source: http://guyism.com/sports/worst-nba-draft-suits-ever.html

15 comments:

rtjohn1 said...

Two questions:



1. Who the hell is Steve Nash?

2. Why do I care if Indochino sought his input on some suits?



Ok first question was answered by Google.  The second question still stands though.



This feels like marketing buckshot.  A poorly thought out, "Who can we get to endorse our product"? attempt.
edit -looks like this was more of a "who can we get to give us money?" attempt actually.

Does Indochino's core customer base really care about NBA endorsements?  Anecdotally, the guys I know who care about wearing tailored suits don't follow sports that closely.  I'll follow 1-2 college football teams during the season but having an athlete's name on a product has no sway in my decision making process. 



That being said, I like the look of these suits and a merino wool suit sounds very appealing.  I do wish the brown was more brown and less olive.



Relatedly, instead of some random ball player, if Indochino is going to sell "intriguing intellectual" blazers with descriptions including the phrase "naughty professor" maybe they should get some intellectuals and professors to model.



I'll step forward and say that I am willing to make that sacrifice and model for Indochino for a small few (probably MUCH less than what Steve Nash cost).  Alternatively, Neal Degrasse Tyson is showing up on the cultural radar more and more and I bet he'd like a free suit or two.

rtjohn1 said...

Two questions:1. Who the hell is Steve Nash?2. Why do I care if Indochino sought his input on some suits?Ok first question was answered by Google.  The second question still stands though.This feels like marketing buckshot.  A poorly thought out, "Who can we get to endorse our product"? attempt.edit -looks like this was more of a "who can we get to give us money?" attempt actually.Does Indochino's core customer base really care about NBA endorsements?  Anecdotally, the guys I know who care about wearing tailored suits don't follow sports that closely.  I'll follow 1-2 college football teams during the season but having an athlete's name on a product has no sway in my decision making process. That being said, I like the look of these suits and a merino wool suit sounds very appealing.  I do wish the brown was more brown and less olive.
Relatedly, instead of some random ball player, if Indochino is going to sell "intriguing intellectual" blazers with descriptions including the phrase "naughty professor" maybe they should get some intellectuals and professors to model.  I'll step forward and say that I am willing to make that sacrifice and model for Indochino for a small fee (probably MUCH less than what Steve Nash cost).  Alternatively, Neal Degrasse Tyson is showing up on the cultural radar more and more and I bet he'd like a free suit or two.

Lorenz said...

I guess Canadians know his name? Also, consider that Indochino puts out a new collection every other week, so even if this one might not appeal to everyone, next week will change the whole thing again. What counts for me is the product anyway and I really like some of those suits from today!

I agree the descriptions and names of their suits and blazers can be very tacky...

Nba said...

Lol, sure Nash is from Canada, but he's not just known in Canada. He is one of the NBA's biggest stars period. Has been for years. So he has huge recognition throughout the USA, but perhaps not as much internationally.

Lorenz said...

didn't want to diminish his fame - from what i can tell the collection had a huge impact on twitter and facebook!

RichardFF said...

I didn't know who Steve Nash was, either. But I think that the fabrics are interesting, so I ordered the Tailor's Kit to see them in person. (Do you know someone who can use a dozen tape measures, most of them unused?)

RichardFF said...

BTW, I just received my Preferred Stock pin-stripe suit order, exactly on the date specified and as ordered. The fabric is good and is medium wieght. The jacket fit perfectly, but the trousers need some waist and length tweaking. If I place enough orders, I'll get those measurements right.

Lorenz said...

At least the digital cutting should make sure you get the same results every time now! Waiting for a couple of suits myself, curious how they will turn out.

Lorenz said...

Would you be sending them out for free? ;)

Anon said...

This is probably Indochino's best collection all year, but it's hardly their "biggest." Nouveau Gentlemen had, what, about 15 different suits? That were actually all different and not run of the mill?

Mike said...

Sears photo of Nash is priceless Lorenz.

But the point is clearly made by you gents and I concur.  IC is an international, web based clothing company.  If they are going to solicit spokespersons they should look beyond their backyard and possibly to someone known for style.

Can’t help wondering if next year we might see a new take on the Traveler collection – The Sedin Twins Riot Ready suit with flame retardant fabric and pockets for light weapons.  Ideal for the Canucks fan when their team blows game 7 (again) and you want to look dapper while thrashing your own city.  Ok, sorry couldn’t help it.  (google Vancouver riot if you want the back story)

But I agree, cool winter collection regardless of who’s hocking it.

Lorenz said...

That made me laugh :D you have to give them credit though, Nash's involvement gave them quite a lot of press and probably a host of new customers.

Dave said...

Hi. I checked out the Steve Nash collection, and I really like the look of the Blue Nailhead suit. I've never ordered from Indochino, but I've heard good things about the service. The only question mark in my mind is to the quality of the fabric. I've ordered the Tailor's Kit to see for myself, but as someone who doesn't know much about this type of thing, I;m not sure if I can be a verry good judge of quality. Can anyone give me an idea of the quality of the Steve Nash suit (especially the Blue Nailhead)?

I must say, I'd really like to order from Indochno - what a fantastic concept. I just hope they can deliver on the quality front.

Lorenz said...

Hi Dave, I am sure the fabric is good enough. It's 100% wool and if it feels and looks ok to you, then it probably is. I never had problems with their fabrics, in general just stay away from wool blends containing polyester. The fit will be more tricky, but with a bit of patience and proper measurements this shouldn't be a problem either.

Lorenz Loidl said...

Lol, sure Nash is from Canada, but he's not just known in Canada. He is one of the NBA's biggest stars period. Has been for years. So he has huge recognition throughout the USA, but perhaps not as much internationally.

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