Steve Nash invests in Indochino and gets his own Collection - Introducing the Steve Nash Collection

Wednesday, October 26, 2011

Steve Nash prancing around in one of his new suits
Indochino promised us their biggest collection to date and in a way, it is true - it is their biggest collection, because Steve Nash might just be their biggest (as in tallest) model to date. I assume you all know Steve Nash, the Canadian basketball star. He is also an investor in Indochino (introduced to the company via Jeff Mellett, another Indochino investor) and today he got his own collection, the Steve Nash Collection

It's a clever marketing move by Indochino, using a strong Canadian testimonial for their brand. There had been a cooperation between Nash and Indochino before, for a charity and featuring the Showdown In Chinatown suit. I don't know if Steve Nash is perceived as a style icon by the general public, but he surely seems to have the necessary enthusiasm for suits. Here is what Mr Nash himself has to say about the collection:
“I have a huge passion for men’s apparel and brands that are innovative,” said Nash. “So, it is extremely exciting for me to be a part of a brand like Indochino and to have the opportunity to design my own signature collection with them.” (source:
The Steve Nash Collection consists of 6 new suits, 4 new ties, a selection of pocket squares and 3 new cufflinks. As for the suits, standout features include:
  • Nailhead fabrics (4 different colors, all 100% Merino Wool)
  • Prince of Wales fabric (100% Merino Wool)
  • Glen Plaid fabric (100% Merino Wool)
  • colored collar felts (matching the suit color) 
  • special polka dots linings (available in 4 colors)
Prices range from 499$ for the 2-piece suits to 579$ for the 3-piece suits, ties are 49$ each, pocket squares and cufflinks are 39$ a piece.
The new suits are mostly pretty versatile with a twist (nailhead). Available in blue, brown, charcoal and gray the nailhead suits don't have any fancy plaid or striped patterns and can be worn with a number of ties and shirts - and pocket squares, if you want to. If you already have your standard navy and charcoal suit in your wardrobe, a nailhead version might be a nice addition - the brown one also looks great, surely makes you stand out from the crowd, especially on a closer look.

My personal favorite however is the Gray Glen Plaid Suit. Just like all other suits in this collection it is made from 100% Merino Wool and it has a bit of a rougher look to it, perfect for the late fall/winter weather in my opinion - I ordered this one, with pants cuffs, think it goes well with fabric and style. To see an overview of all the new suits and some more details on the collection go here.
As mentioned, there is also a number of pocket squares and ties available, see below for an overview.

Overall, an interesting new collection - I personally don't care much about who designed or models for Indochino, but the collection itself is pretty cool - I like the nailhead fabrics and the glen plaid a lot, the pocket squares and ties are interesting, but a tad expensive (as usual). Overall, Indochino has had some great releases lately and their updated production process (digital cutting) was also a huge step forward. Pity I am not in Vancouver, I would love to go go to their pop-up store - as a tailor measures you there, the risk of having wrong measurements is basically terminated.

Last but not least, there is also a Facebook Competition (value: 4000$) the way

I did some research on Steve Nash and men's style and Indochino is actually not his first time as a suit model. According to an article on, Mr Nash already modelled for Sears back in 1996 - with limited success - lists him as number 2 of the 25 worst NBA draft suits of all-time. However, Steve Nash's interest in (and sense for) men's fashion has surely increased since then.

Steve Nash modelling for Sears in 1996